Videos are also becoming increasingly popular on Instagram and they have been proven to be more compelling than other mediums. Businesses can really benefit from posting a 60 second video on their Instagram page due to the large amount of audience engagement it increases.
Instagram isn’t just about photos and videos, captions play a major role in it as well. Your caption shouldn’t be a paragraph and it should always include a call- to-action at the end. Hashtags are also key to a successful caption because they help your account get noticed. That is why it so important that you use relevant hashtags in your caption so you’re always attracting the right attention.
If you think you’re a business that could benefit from being on Instagram, I highly recommend it. Just remember that it’s important to maintain a consistent brand image on your account, because almost all of social media marketing involves creating that brand awareness. Be sure to follow Superior on Instagram where you can see some of our work and branding! @superior_promo
David brings over 20 years of branding expertise to every project. His career has taken him from local sign shops to corporate offices and boutique SEO firms, giving him a comprehensive understanding of what makes brands stick. At Superior Brand Solutions, he uses that depth of experience to help customers build recognition that lasts.
